Clean Up Your Online Persona
If you have a personal website or social profile, check it for embarrassing information. You should think twice about blogging on topics that may not reflect favorably on you. People are regularly “Googling” others. Beat them to the punch and Google yourself.
You should know what the Internet reveals about your past. More importantly, people and employers are increasingly gaining access to social networking sites such as Twitter, Facebook and MySpace to see what they can learn about you as well. There are many ways people (and employers) can gain access into all the social Web 2.0 sites. For example, employers are tasking staffers to do candidate research. We have blogged about this before. So, be sure to remove incriminating photos and any statements on your profile(s) which could be embarrassing. More importantly, set your privacy settings as high as you can.
MOST OF ALL, know yourself. Make a list of your strengths, goals, values, accomplishments and abilities to use as a general reference for all who find any of your links. Make a list of the top five things you want a people to know about you. This will help provide your answers for the majority of the things people want to know about you, such as what makes you of value, what makes you unique?
Let’s talk about Twitter for online reputation and brand building…
If you don’t have an account there as yet, go ahead and sign up. It’s easy, upload a photo and short Bio, and join the “conversation”. All “tweets“, as they are known, are limited to only 140 characters, so this is a great way of using social media to position and brand yourself online. An additional benefit is that Twitter pages rank well in the search engines when your name is searched. Our recommendation is to USE YOUR REAL NAME, not a fantasy profile.
Many of you already know that Twitter is one of the fastest growing web 2.0 websites. There are literally thousands of new members joining Twitter every day. It’s an ideal enviroment to network with like minded people.
The short and immediate tweets allow you to interact with others, to build relationships and to establish yourself as a credible expert.. with a personality! What if there was a way of firing up your followers with energy and enthusiasm? Up until now, the traditional way of staying in touch with your target audience was through email. The vast majority of people on your list are likely to object if you were to send out more than two or three emails a day. In fact some would object to getting more than two or three emails a week.
However, Twitter allows you to publish updates all day long and, if your followers don’t wish to see your updates they can simply “unfollow” you. And, whereas you will get some replies from your list subscribers, those replies are one-to-one. Your replies on Twitter will be seen by many which engenders even more conversation and participation. The greatest benefits offered by Twitter is that it allows you to engage your audience, build your credibility, and to establish yourself as an authority in your niche market.
While some direct sales can be made on Twitter, it is much more effective to sell yourself, to build your reputation and to get involved in relevant conversations. And that is where the real value lies…The real value in using Twitter is that it’s an excellent source of targeted traffic. Rather than use the hard, direct sell, you should approach Twitter with a long term goal in mind.
Include links to valuable resources, relevant articles. Keep your audience up to date with the latest news in your niche. Announce new blog posts, product launches. Set up polls and surveys to get feedback. Use Twitter creatively!
The Powerful Targeting Of Your Twitter Audience…
In an increasingly competitive marketplace is it vitally important that you are able to maximize your influence. Twitter offers you the environment to do just that. You can quickly and easily connect with people who share the same interests that you do, people who will be interested in sharing information on a common topic. People who want to engage in a conversation with you. Nothing else can compare with the Immediacy of Twitter…
Furthermore, with the current economic climate, it’s even more important that we build strong relationships with our target audience. The real competitive advantage comes from being the first person to break the news, to be able to respond to the needs and demands of our market with lightning speed. With a strong presence on Twitter, you will be perfectly positioned to keep your followers up to date with the latest news in your sector.
You will be ideally placed to recommend new products.
- Drive Traffic To Your Blog.
- Build A Targeted List.
- Enhance Your Customer Service Credibility.
- Bolster Your Reputation As An Authority.
- Recommend Other People’s Products & Services.
- Promote Your Own Products.
- Collect Competitor Intelligence.
- Spot New Trends.
- Build Long Term relationships.
- Recruit New Affiliates and JV Partners
- Find Specialist Suppliers.
In summary, with Twitter you will gain much more credibility in your market niche and build your online reputation as a real authority.