Are you being attacked, boycotted, or flamed in cyberspace? Need to remove negative web pages? Generally speaking, litigation, threatened or otherwise, is not the answer to removing negative web pages. Anyone who goes to the trouble of building or reporting complainant websites is likely dedicated to the destruction of your reputation and not likely to give you the time of day. One concept in removing negative web pages is creating counter-attack sites that give your point of view and provide platforms for positive spin that will achieve rapid top page placement in search engine results. For example, rather than focus on removing negative web pages, a long-term proposition, one strategy would be to activate a PPC campaign, which will bring immediate results.
So, how do you remove negative web pages? First, begin by registering new domain and sub-domain names which will contain positive content about you or your company. When properly spidered, these pages will distribute positive communications that will displace the negative web pages and postings from search engine results.
Second, participate in professional social network sites, such as LinkedIn. Share common interests and information with participants who can add endorsements that become visible amongst members and influence search results. There are many ‘secrets’ and ‘back door’ sites known by ORM experts for creating high page rank backlinks for quickly indexing your site on Google for top page placement. Again, the idea initially is not removing negative web pages, but pushing them down to page 3, 4, and so on. The good news is most users rarely look beyond page one of the major search engines. (Be sure to monitor these social networking sites!)
Next, make sure that your corporate site is fully search engine optimized and appears at the top of results lists for your name and brand. If you have more than one site, the same attention should be given to all your sister sites and corporate blogs. Also, be sure to encourage your employees to blog. They are on your side and these blogs can also be search engine optimized.
These are just a few techniques and strategies for removing negative web pages.