Online Reputation Management

Are you being attacked, boycotted, or flamed in cyberspace? Need  to remove negative web pages? Generally speaking, litigation, threatened or otherwise, is not the answer to removing negative web pages. Anyone who goes to the trouble of building or reporting complainant websites is likely dedicated to the destruction of your reputation and not likely to give you the time of day. One concept in removing negative web pages is creating counter-attack sites that give your point of view and provide platforms for positive spin that will achieve rapid top page placement in search engine results. For example, rather than focus on removing negative web pages, a long-term proposition, one strategy would be to activate a PPC campaign, which will bring immediate results.

So, how do you remove negative web pages? First, begin by registering new domain and sub-domain names which will contain positive content about you or your company. When properly spidered, these pages will distribute positive communications that will displace the negative web pages and postings from search engine results.

Second, participate in professional social network sites, such as LinkedIn. Share common interests and information with participants who can add endorsements that become visible amongst members and influence search results. There are many ‘secrets’ and ‘back door’ sites known by ORM experts for creating high page rank backlinks for quickly indexing your site on Google for top page placement. Again, the idea initially is not removing negative web pages, but pushing them down to page 3, 4, and so on. The good news is most users rarely look beyond page one of the major search engines. (Be sure to monitor these social networking sites!)

Next, make sure that your corporate site is fully search engine optimized and appears at the top of results lists for your name and brand. If you have more than one site, the same attention should be given to all your sister sites and corporate blogs. Also, be sure to encourage your employees to blog. They are on your side and these blogs can also be search engine optimized.

These are just a few techniques and strategies for removing negative web pages.

5 Responses to Online Reputation Management

  1. PopularMKTG says:

    Good strategies indeed. However, developing new content is only effective at mixing up the search results. Additional work is required to optimize each of the new web assets you’ve worked on. Optimizing the results through strategic link building is key. A great book to read about online reputation repair is called Radically Transparent. Give it a good read!

  2. cremonti says:

    thanks for your info.
    nice blog anyway .. 🙂

  3. So it is the duty of every business holder that he should maintain the trust of his customers
    on his company all the time. For the businesses of today, the internet is both an opportunity and a barrier as well.
    Concurrently, 85 percent report that a positive online reputation does
    play favorably into a hiring decision.

  4. We are a group of volunteers and starting a brand new scheme
    in our community. Your site provided us with valuable information to work on.
    You’ve done an impressive process and our whole neighborhood can be thankful to you.

  5. He takes your roofing needs seriously, and is well aware that a strong, durable roof can help protect both your family and your employees.

    Installation Floater is a coverage that covers the
    installing artisan contractor against damages to roofing materials, devices, apparatus, equipment, and other fittings which will become permanent parts of an
    set up. Visit their website today to learn more about what they offer and fill out a questionnaire to receive a free roof estimate.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: